It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Please feel free to start anew thread on the subject. The original name of the company was W.L. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. It was on Dixie Highway so, naturally, we were the Rebels. Confederate soldiers may have imitated or learned the yell from Native Americans. While the connection to the Civil War was obvious, the name never bothered me. But more importantly, we cannot white wash history (forgive that wording, please!). Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. That's how we are supposed to do this right? Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. I for one am glad they did. Rebel Yelland Yellowstone were my veryfirst bourbons. Interesting was in Lux Row today and not one mention of it. NOTHING was wrong with its name! Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. I dont claim to speak for or represent anyone. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. This change is still being implemented on retail shelves. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. The results of honorable Men idly standing asideand remaining silent. And Charley said, "Well it wouldn't be proper since I sold it." This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. While its still available for under $15, you may have more trouble finding it at the price. The sound of the yell has been the subject of much discussion. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Honestly, at first, I thought more about the Billy Idol song. With the rye segment up 23.3% thereis no better time to launch this new variant*. Single barrel still says yell. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. It's those quiet rebels you really have to worry about. For the best. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. You should all be fired. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. All bourbon will have at least 51% corn. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. There is no doubt that wheated bourbon is one of the most underappreciated flavors. "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. You caved! Product Description. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. 2 Rebel Yell whiskey was mashed, distilled and barreled at another facility. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Rebel bourbon is made in Kentucky, the heart of bourbon country. On this Wikipedia the language links are at the top of the page across from the article title. I am curious why the rebranding. Has something happened to them, or is my state just not able to get it anymore. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". But again, I was never personally offended and never knew anyone who was. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). who-ey! Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. With the updated packaging,now is the perfect time to capitalize on thismomentum. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. In the end, the ride experience is still the same. From the Lux Row website: "Aged in charred oak barrels . ago Okay, so this isnt a great sip, but not awful either. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Yes. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. It was renamed in 2011 after being sold to the Luxco company. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. The whiskey is made from a mash bill of corn, rye, and barley. These bottles may appeal to those looking for a private-label wheated bourbon experience. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Getting a little punchy here, down in the DeepSouth . It was becoming my go to, especially for its price point. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Luxco was a relatively small NDP and rectifier. And he said, "Well if you don't pick it up we're thinking of picking it up." BrokeCal, Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. sberto 2 yr. ago It's up to the distributor in your state. I was told it was possible they were no longer making it. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. With these changes also brought about a hike in the price. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Shoddy_Ad7511 6 mo. Saint_Thomas_More 2 yr. ago Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Some Texas units mingled Comanche war whoops into their version of the yell. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. Irish Distillers recently announced the Something went wrong. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. This product is available only in our gift shop, and it may not always be available in a particular size. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. For the Trailblazers. They recently dropped the "Yell" from the name. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. I will say, though, that Im excited to get back to reviewing some higher quality options. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Rebel Yell whiskey is matured in No. Must go buy out the shelf of Yells now!!! I had to do some sleuthing to see what you were referring to. The brand was established after Prohibition in the 1940's. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Just went to Kings Dominion with my 7 and 9 year old sons. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Warm finish with vanilla and a hint of black stone fruit. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. When compared to the lineup of other wheated bourbons, that price is hard to beat. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Why did they HAVE to choose such a name in the first place? Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. As this article mentioned the rebel yell is not an offensive name. This isnt to say its bad. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. In Virginia battlefields, monuments, and references to the areas history are very common. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. . Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. A big, round body with a palate that follows the nose - honey . Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Waitis that name potentially offensive? This unique style offers hints of honey and butter followed by a . *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). That is really lame. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Aaron joined the drinks industry in 2013. However, Rebel has more functionality as its much better in other mixed drinks and by itself. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. NGL the name was off putting and should have been changed decades ago. Its been a strange and complicated journey. The Luxco distillery is located in Louisville, Kentucky. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Its not difficult. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? The rebel yell has also been likened to the scream of a cougar. However, the addition of ice makes things a little better. If youve got a problem with a brand distancing itself from the CSA then youre the problem. They were trying to distance themselves from that heritage because its becoming less an less accepted. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Even though you can definitely find some on Kings Dominions Facebook page. Risk takers, rule breakers and noise makersunite. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. And Charley said, "Well, that's fine." A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". The yell has also been described as similar to Native American cries. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. I guess Billy Idol needs to rerecord "Rebel Yell." It wont be undone but it was a mistake to change the name of an icon! Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Awww poor baby. Lets pour ourselves a glass and find out. Be More Rebel. The 10 yr is rebranded on the desktop site. The name is also reminiscent of similar ride Racer at sister park Kings Island. Weller. And I never even thought about the park changing the name. who-ey! Racer 75 is fine, as long as they actually RACE the trains! He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. It works just fine in a mixed drink and actually is palatable on the rocks. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. The 75 refers to 1975, the year that the ride opened. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Not sure why it shows the old one on mobile. Finish: Sweet honey and light pepper and spice. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. From there, most bourbons will contain malted barley, and rye. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. An American classic is reborn for anew era of rebellion! Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. In 2019 Rebel Yell began rebranding. Did it hurt your feelings too? Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. It is only a name. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. and our Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Is Rebel Bourbon the Same as Rebel Yell? As a result, to avoid further confusion, we used the names interchangeably throughout this post. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. However, in 2020 the rebranding effort went to removing Yell from the bottle. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. November 18, 2020 in General Bourbon Discussion. Lets be honest were talking about a $15 bottle of bourbon. This is funny. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). When it was launched, it was only available south of the Mason-Dixon line. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Billy Idol wrote the song because of the bourbon. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. What do you think about Rebel Yell being renamed, Racer 75? Rebel Yell is one of those old throwbacks. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Many of these are answered in the article above. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side.

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